MVP redesigned the MPL website in 2019. As an integral part of strengthening the website, MPL decided that a robust compliment of video content would serve as a great way to introduce the company and its contract manufacturing services. As video content is becoming increasingly important to a website's ranking on Google and other major search engines, MVP felt this was an excellent choice to strengthen the SEO value of the new MPL website as a search engine marketing platform. MVP was well-prepared as one of the first commercially licensed aerial drone operators in Pennsylvania and an early adopter of 360-degree video cameras used in advanced medical video production projects like this. The website would feature both 360-degree interactive videos as well as a longer introductory company video that could be accessed from the top menu on all pages, allowing visitors to understand the breadth and depth of MPL's experience, capabilities, and services with a quick 90-second video viewing.
MVP worked with MPL to plan a two-day shoot in which MVP's professional videographers would capture aerial drone video both outside and within MPL's main buildings to show the scope of its campus and the extent of its product packaging and storage capacities, along with 360-degree videos that would show actual laboratory work and contract manufacturing in process. MVP would also capture conventional video and photogrpahy, with all footage and stills edited together with background music to create a finished introductory company video. The 360-degree video is embedded in the homepage individually as presented through MVP's YouTube channel, which allows those viewing on a smartphone to rotate the perspective through tilting and turning their phone, providing interactivity in their viewing experience. The introductory video combined cuts from the 360-degree video of lab workers at chosen perspectives, along with drone video of the MPL campus from outside, drone video shot from within MPL's packaging and warehousing operations, and additional video of MPL office and technical workers, providing a broad overview of MPL's contract manufacturing services and capabilities. The MPL introductory company video with aerial drone and 360-degree video has proven to be a key distinguisher on the new responsive website, and is sure to help attract new customers for years to come.
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