There are many different approaches you can take to effectively communicate your message. Let’s face it, some people are just visual learners.
Medical Video Production has worked with the National Association of Pediatric Nurse Practitioners (NAPNAP) on several e-Learning and CME (Continuing Medical Education) projects. NAPNAP needed to develop a tool to teach clinicians all about the different ways to promote vaccination programs. With an emphasis on calming parents’ fears and to dispel false information, NAPNAP knew that Medical Video Production had the expertise to get their message across.
All of our departments were involved with the crafting of this tool. Initial discussions took place between NAPNAP and our project coordinators to fully realize the tool before production began. A close collaboration between the client and our scriptwriters created a compelling script for 4 videos. Two of the videos were to feature actual Nurse Practitioners speaking directly to the viewer. The other two videos showcased these NPs speaking with actors from our Actors’ Network, who played the part of concerned parents. The NPs talked them through their concerns in order move the conversation in the right direction.
Medical Video Production’s 3D team then had to create an entire 3D room in house, which is where the NP and actors would be placed. That way, when the video changed shots from camera to camera, the room behind the talent would change with it, as if they were really in that environment.
The first thing that the Video Department had to do was get its studio ready for the shoot. The production called for a three-camera setup in order to make best use of studio time. One camera was used as a wide shot, which included both the nurse practitioner and actor. The other two cameras were used as closeups of each person.
As the project called for the talent to be placed in a 3D environment created by Medical Video Production, the entire studio was set up with a green screen that wrapped around the talent so that our post-production team could place the NPs and actors into the 3D room.
After the successful video shoot, the post-production team began to edit the takes into cohesive videos. As part of this process, Medical Video Production had to remove the actors from the green screen so that they could be placed within the completely 3D-generated room.
While this post-production work was being done, MVP’s programming team was hard at work developing the interface that these 4 videos would be incorporated into. The tool allows the user to click between all 4 videos, but also allows individuals to see more resources related to each topic that is discussed.
While the NP is speaking with the viewer, slides showcasing more information appear to the side, allowing the user to dive into the material being presented to them.
The project was such a success that NAPNAP returned to Medical Video Production for another interactive video player to “help teens and families answer common questions about Attention Deficit Hyperactivity Disorder (ADHD).”
Visit the NAPNAP Immunizations tool here.